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Corporate Profile:
Established in 1982 in Berkeley, California by Pamela Lanier, Lanier Publishing currently produces 5 award-winning web sites and 14 travel guidebooks with the constant and ongoing goal of providing independent travelers with the most complete, accurate travel information online and in print - with the ability to "Plan Their Trip In Its Entirety."
We are a leading provider of travel information, both online through our TravelGuides Network and in print. In 2001, Yahoo! IL ranked us as one of the top ten travel sites on the internet. We currently offer travel information including over 70,000 accommodations listings in 132 countries, over 100,000 web pages, translations in Spanish, German, French, Italian and Portuguese, hundreds of featured destination pages, thousands of city and activity searches and much more. We currently receive over 11 million hits per month and climbing.
Our global TravelGuides Network includes websites offering travel information and services located at Travelguides.com, Lanierbb.com, Familytravelguides.com, Elegantsmallhotel.com, and Golfguides.com.
President Pamela Lanier, author and host, has given the small lodging industry a highly regarded personality and a recognizable name. Frequently asked to speak and write for lodging organizations, travel magazines, national newspapers and television, she is a trusted expert and guide to the personal world of small and independent lodging.
Strategy:
Our objective is to provide independent travelers with the most complete, accurate travel information online and in print - giving them the ability to "Plan Their Trip In Its Entirety." The key elements of our strategy are as follows:
Increase our Depth and Breadth
We are expanding our reach by increasing awareness of the TravelGuides Network, which we believe will cause increased numbers of travelers to use us for their travel planning needs. Our current brand-building campaign includes a substantial advertising presence in both online and offline media. We are very actively expanding our distribution channels to reach new travelers, including:
Strategic alliances with travel providers including AOL, Netscape, Hotels.com, TripAdvisor.com, LycosUK, Amazon.com, WorldSkip.com, ASE.net, TravelersAdvantage.com, The Knot.com, RecipeFinder.com, VacationBuxx.com, TripKing.com, Nationwide Lodging Associations, North American Tourism Boards, International Travel Portals, Innkeepers and many more.
Increase conversion
We are increasing our conversion of shoppers to buyers within our travel marketplace by making the customer's buying experience easier and more satisfying when purchasing travel. We believe this will also increase customer loyalty as it simultaneously differentiates the TravelGuides Network from its competitors and raises traveler's expectations of what they can expect from their travel planning experience.
We plan to continue to negotiate with travel suppliers to allow us to offer the broadest selection and competitive pricing possible for the traveling public. We continue to invest in building customer relationship management and personalization technologies in order to enable us to present our travelers with relevant offerings while they are planning their travel.
The size and fragmentation of the travel industry combined with the virtual nature of travel reservations create an opportunity for us to develop complex technology that delivers real and meaningful benefits. We see software development as a core competency of our company, which we believe will allow us to continue to create sustainable technology-based competitive differentiation. For these reasons, we plan to continue to enhance the functionality and underlying infrastructure of our websites, focusing on delivering powerful travel planning features that are easy to use. We also intend to invest in building technology that empowers our travelers to make better informed planning decisions and that enables us to help travel suppliers meet their marketing objectives.
Increase cross-sell
We will sell more products/services to our existing customer base by expanding our product/service offerings and investing in customer relationship management technology. To expand our product/service offerings, we plan to increase the range of destination service offerings that we make available to our travelers, including additional destination features and associated activities, transportation options including cruises, airfare and hotel reservation capabilities.
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Copyright © 1999 - 2003 Lanier Publishing International
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